B-R Carts & Kiosks, announced today that it is changing it’s name to Ikoniq.
According to President, Greg Swistak, the new name Ikoniq, is a reflection of changes taking place at the company and in the industry. He stated, “Our Customers and Fans expect more from us than food, beverage or merchandise from a cart. These days it’s all about the fan experience, and we deliver an in-depth understanding of what brings fans back to our customers venue’s week after week”. Ikoniq will also be venturing into other related areas of expertise, to help our customers extend their business beyond the confines of Carts and Kiosks, according to Swistak.
“Customers have always said we supply the highest quality Carts and Kiosks in the industry”, said Nancy Bryan Role, Executive VP of Sales. Recently though, we began also supplying Mobile Trailers for ticketing and retail applications, primarily at college campuses, and just last week we introduced our new line of Bar Containers and Merchandise Containers, manufactured from Recycled Intermodal Shipping Containers.
In light of the evolutionary changes in our business, we decided it was time for a name refresh. Ikoniq, pronounced iconic, is an indication that because of the thoughtfulness, great design, and quality of our products they will be Icons of the industry for many years to come, according to Swistak.
Ikoniq will continue to operate from its new facility at 2370 Firehall Road, Canandaigua, NY.
Category: Member News