Top Digital Menu Board Insights & Recommendations to Drive Sales.
Thursday, October 13, 2016 at 02:00 PM Eastern
It’s no secret that digital menu boards (DMBs) are increasingly being considered and deployed by quick-service and fast casual brands at a record pace. DMBs improve operational efficiency for multi-site operations and can ensure brand messaging consistency and effectiveness—but increased sales results are often hard to achieve and attribute. Is there a secret to driving average spend? Do combos really make a difference in driving sales? Does animating menu content influence guest purchasing behavior? And how do you accurately measure the performance of your DMBs?
Join Andrea Ehresman, Director of Retail Strategy at Coca-Cola North America; Jesse Breidinger, Senior Marketing Manager at Coca-Cola; and George Yunis, SVP of Marketing at Allure, a Christie Company, as they reveal proven key DMB design strategies, techniques, and tips that drive engagement and influence customers’ decision-making and purchase behaviors.
Andrea, Jesse and George will cover top strategies and techniques for Digital Menu Board content design including:
-How many screens does my menu require?
-Mapping out your Digital Menu Boards—what goes where and why?
-Presentation “best practices” for menu items, combos, and promotional features.
Category: Member News