Rhoads has over 27 years of experience as a marketing leader. She started her career in the food industry then moved into the technology industry for the past 23 years and is excited to be joining the Van Holten’s team. Rhoads attended the University of Wisconsin-Madison where she studied Agricultural Economics and Marketing.
Just this year, Van Holten’s has added several products to its offering. The Chamoy pickle, offered in a 30-count barrel and soon Pickle-In-A-Pouch, is a favorite Mexican flavor with Chinese origins made from pickled fruit, chilis and lime. Pickle Rick is a Pickle-In-A-Pouch with the popular character from Adult Swim’s Rick and Morty on the front of the package. The product is sold exclusively at FYE stores and fye.com. This summer Van Holten’s will be adding Pickle Cutz, fresh sliced snacking pickles refrigerated for maximum quality and crunch, available in Dill and Spicy.
“I’m just thrilled to start this new journey and look forward to working with our partners to learn their business and identify opportunities to grow together,” stated Rhoads. “I am fortunate to be joining such a respected company that prides itself on top quality and innovation.”
Eric Girard, Van Holten’s VP of Sales & Marketing, said, “Our growing diverse product line and customers led us to look for this addition of a Business Development Manager to our team. In addition to our existing line of products, we have several products launching this year and early next year that require specific focus. I’m confident that Carrie will play a key role in growing our business and that of our customers.”
Source: Van Holten’s
Category: Member News