Why Retail Media Networks are Missing the Most Important Aspect – the Call to Action
By Bill Clapes, President at DEEL Media
There are more than 80 retail media networks (RMNs) in the US, with the number steadily increasing as more retailers continue to leverage their online platforms to monetize their valuable real estate by generating advertising revenue in-store. At Cannes Lions this year, retail media networks were everywhere – and one of the hottest topics around. But these aren’t necessarily a new phenomenon. Essentially, RMNs are an expansion of Digital Out-Of-Home (DOOH) advertising networks.
Source: Advertising Week
Category: Member News
