CinemaCon, the official convention of NATO

NAC at CinemaCon, the official convention of NATO
April 1-4, 2019
Caesars Palace, Las Vegas, NV

NAC Members receive $500 off non-NATO member booth rate! Contact Matt Shapiro to reserve a booth at CinemaCon 2019. matt.shapiro@natodc.com

NAC has a full slate of activities at the 2019 show.

NAC Member Meeting Room @ CinemaCon – Reservation Only
We have the Abruzzi Room available for our members to hold customer meetings right next to the trade show floor. There are times available all day Tuesday-Thursday. Reservation instructions will appear closer to the event.

Sunday, March 31, 2019

COMMITTEE MEETING SCHEDULE

9:00 AM – 12:30 PM: Committee Meetings

2:15 – 3:30 PM: Executive Committee Meeting

3:30 – 5:00 PM: Board Meeting

Monday, April 1, 2019

7:00 – 1:00 PM: NAC Charity Golf Outing – Bali Hai Golf Club

3:30 – 5:00 PM: Bert Nathan Reception

Tuesday, April 2 – Thursday, April 4, 2019

Visit NAC Booth @ 329 F on the trade show floor!

NAC Member Meeting Room @ CinemaCon – Reservation Only – Reservation instructions will appear closer to the event

Thursday, April 4, 2019

8:15 – 9:30 AM:
NAC Seminar – How is the cannibalization of the conventional concession menu affecting the overall profitability of the cinema

This study presents the results of an online survey of moviegoers in the U.S. on their tendency to upgrade their concession purchases as newer options become available such as: extended menus, specialty items and dine-in opportunities. The focus of the research is the assessment of the impact of cannibalization of traditional concession items on theater profitability as some of the moviegoers transition to upgraded menu options as they become available. The influence of the socio-demographic characteristics of the moviegoers such as age, gender, income, etc. is also presented.

Radesh Palakurthi, Ph.D., MBA
Professor and Dean, I.H.G. Chair of Excellence
The Kemmons Wilson School of Hospitality and Resort Management
University of Memphis
Memphis, TN

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