NAC to Rebrand as Entertainment Food & Beverage Association (EFBA)
The National Association of Concessionaires (NAC) has announced plans to rebrand as the Entertainment Food & Beverage Association (EFBA) and has updated its Mission Statement. The name change aims to better reflect the diverse needs of current operators and suppliers in the entertainment venue and recreational food and beverage sectors along with appealing to an ever growing number of out of home entertainment venues.
The EFBA Mission
Elevating performance and facilitating growth opportunities for Entertainment and Recreational Food & Beverage operators and suppliers worldwide through a legacy of education, advocacy, certification and best practices.
“As we move forward with our rebranding to the Entertainment Food & Beverage Association, we are excited to more accurately represent the diverse and evolving needs of our members,” said NAC President Rob Novak, “We believe that the new name and updated mission will better serve our community.”
The decision follows extensive discussions with NAC members, including live town hall meetings at the annual Expo and electronic surveys conducted over the last two years. During the process, the membership selected the new name using a voting process.
The Executive Committee of the Board of Directors has selected a new logo, and the transition is scheduled to occur between the second half of 2024 and the first quarter of 2025. The rebranding process will be widely communicated through the Association’s communication channels, social media, and industry trade press.
The last rebranding of the Association took place in 1956, when it transitioned from the International Popcorn Association to NAC.
Founded in 1944, the National Association of Concessionaires serves as the trade association for the recreation and leisure-time food and beverage concessions industry. Its members include owners and operators of various facilities, such as movie theatres, stadiums and arenas, zoos and aquariums, colleges and universities, foodservice contractors, park and recreation departments, amusement parks, family entertainment centers, ice and roller skating rinks, racetracks, bowling centers, outdoor facilities, convention centers, and performing arts centers. The Association also includes companies that supply products and services to these venues, including equipment manufacturers, popcorn processors, distributors, consultants, and brokers.
For more information:
Chris Dammann, Executive Vice President
612-849-8418
cdammann@naconline.org
Category: Feature, News Releases
