CinemaCon, the official convention of NATO

NAC at CinemaCon, the official convention of NATO
March 31- April 3, 2025
Caesars Palace, Las Vegas, NV

EF&B/NAC Members receive $500 off non-NATO member booth rate! Contact Matt Shapiro to reserve a booth at CinemaCon 2025. matt.shapiro@natodc.com

EF&B/NAC will have a full slate of activities at CinemaCon 2025:

Sunday, March 30

EF&B/NAC Board and Committee Meetings:

10:30 – 12:00 a.m. Committee Heads Meeting (Palermo)
12:30 – 2:00 p.m. – Lunch at Carmines (Palace Shops)
2:15 – 3:30 p.m. Executive Committee Meeting (Palermo Room)
3:30 – 5:00 p.m. Board of Directors Meeting (Verona Room)

Monday, March 31

The EF&B/NAC Charity Golf Outing
There are four ways to participate: 1. Play Golf, 2. Become a Sponsor, 3. Donate a Raffle Prize, 4. All of the Above.
REGISTRATION OPEN

Tuesday – Thursday, April 1-3 (All day)

-Complimentary Meeting Room – EF&B/NAC will host a Meeting Room at the CinemaCon Convention available for NAC Members from Tuesday, April 1 through Thursday, April 3 for reserved business meetings. The meeting room (Abruzzi Room) is adjacent to the Forum Ballroom. RESERVATIONS AVAILABLE HERE

-Booth on the Trade Show Floor 130J.

Thursday – April 3

8:00 – 9:00 AM EF&B/NAC SEMINAR – From Screen to Scene: Driving Ticket Sales and Boosting Profits with Collectible Concessions and Merchandise

This dynamic panel brings together industry leaders from top theater circuits and novelty companies to share insights on leveraging collectible concessions and merchandise to enhance the customer experience and drive revenue. Discover what strategies are working today and gain expert tips on excelling in the competitive novelty market. Get an exclusive first look at the innovative products and trends coming in 2025. Plus, attendees will have the chance to win signed, limited-edition merchandise! Don’t miss this exciting opportunity to stay ahead in the theater concession business. Moderator: Dan Herrle, Director of Education, EF&B / NAC.

Panel Members:
Robert Bennett, Director of F&B Product Strategy – Merchandise at AMC Theatres
David Sieden, Vice President, Cinema Partnerships at The Walt Disney Studios
Jeff Waaland, Owner & President of Golden Link Inc.
Matt Willard, Vice President, Head of Business Development at Regal Cinemas
Andrew Clark, Vice President, Product Development at Snapco

CLICK HERE TO GO TO CINEMACON WEBSITE