Sweet! Hershey launching its first new brand in 30 years

| October 11, 2013 | 0 Comments

Lancaster_Caramel

Source: CNBC

Hershey, whose products include its iconic chocolate bars, is poised to roll out its first new line in 30 years. The brand, Lancaster, will go on sale in the U.S. early in 2014.

In another first, a version of the candy tailored to consumers in China was introduced there earlier this year. This is only time in the 120-year-old company’s history that a product has debuted outside the U.S.

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