The National Association of Concessionaires (NAC) and CinemaCon announced a truly unique educational opportunity at CinemaCon 2017 titled: A Profitable Mix: Adult Beverages at the Movies. The hour-long seminar will take place on Wednesday, March 29 at 2:45 PM and is open to all registered CinemaCon attendees.
Growth in the Cinema Concession Industry continues to be focused on alcohol and “bar consumables.” With millennials becoming the largest consumer group at many theatres, it is imperative that the Concession Industry and Exhibitors plan accordingly. This session will discuss the marketing, promotion and operation of various cinema venues and how alcohol is positioned for the greatest ROI. Concession Veterans and Service Providers will participate in this 60 minute learning experience. Sampling of New Belgium Beer will take place throughout the session.
The Seminar will be a panel discussion moderated by Shawn Sandt of The Proctor Company. Other expert panel members include: Greg Elliot, National Sales Manager, Chill Rite Beer Systems; Rick Fogel, Owner, Bar Starz; Jenny Jacobi, Senior Project Manager, Alamo Drafthouse Cinema; Brandon Jones, Senior Director of Marketing, Studio Movie Grill; and Craig Maule, On Premise National Accounts, New Belgium Brewing.
CinemaCon 2017 is scheduled for March 27-30 at Caesars Palace, Las Vegas. NAC will have a full slate of activities at the 2017 show. CLICK HERE to see our CinemaCon page.
Category: News Releases