Regional Seminar Series

The NAC Regional Seminar Series “Building the Experience” has enjoyed a tremendous run over the last two-year cycle. NAC Director of Education Larry Etter, CCM, has been traveling the country and the world conducting a four-hour educational experience for entry level managers, supervisors and those interested in concessions management. The Seminar has traveled to the Caribbean, South America, the Middle East and Asia.

Check back for information about the upcoming 2016-2017 cycle of the Regional Seminar Series called “Leadership Counts”.

The intention of “Building the Experience” is to stress the importance of changing the mental image of the concession experience. The ability to retrain the consumer from the ground up as to the reliability, creativity and professionalism within the ranks of the recreational foodservice channel. This class makes a perfect precursor to NAC’s Concession Manager Certification Course.

About the Instructor:

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Etter has over three decades of professional experience in the food and beverage industry, from positions with major hotel companies, foodservice contractors, and currently Senior Vice President of Theatre Services with Malco Theatres.

Class sizes numbering from 25 to several hundred have attended both the regularly scheduled stops, sessions built around regional and international trade events and corporately arranged programs.

This cycle of the seminar enjoyed tremendous support from an outstanding group of generous presenting national sponsors. They are AICP, C. Cretors & Company, CCSI, ConAgra, FUNacho, Gold Medal, Hershey’s, Kernel Season’s, Nestle, Promotion in Motion, Ricos and Royal Paper. Many thanks to this group of fine companies. The Seminar Series would not be possible without you.

$125 for NAC members
$165 for non-members

Send three attendees to one location get the fourth free! Your registration may be applied to the NAC Concession Manager Certification Course or a new NAC membership within 18 months of the seminar.

Here is a list of stops on the “Building the Experience” World Tour:
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February 25, 2014 – Santa Fe Springs, CA
Royal Corporation Headquarters
9:30 AM

April 23, 2014 – Dallas, TX
Wyndam Dallas Suites Park Central
8:00 AM – 2:00 PM

April 28, 2014– Minnetonka, MN
Sheraton Minneapolis West Hotel
2:00 PM – 6:00 PM

August 14, 2014 – Quito, Ecuador
Carsnack Corporate Program

September 24, 2014 – Myrtle Beach, SC
Prime Ticket, Inc.
9:00 AM – 1:00 PM

September 25, 2014 – Charleston, SC
Charleston County Parks and Rec Corporate Program

October 6, 2014 – San Juan, Puerto Rico
Caribbean Cinemas Corporate Program

October 21, 2014 – Abu Dhabi, UAE
International Showbiz Expo (ISBE

December 8-9, 2014 – Hong Kong
UA Cityplaza
CineAsia Program

February 3, 2015 – Kissimmee, Fl
United Drive-In Theatre Owners Association (UDITOA) Program

May 4-7, 2015 – Buenos Aires, Argentina
Vista 5th Regional Convention of Film Industry

May 13, 2015–Springfield, Virginia
Mid-Atlantic NATO “Cinema Show and Tell” 2015
The Waterford at Springfield. 1:30 -5:30 PM.

Presenting National Sponsors:
AICP, C. Cretors & Company, CCSI, ConAgra, FUNacho, Gold Medal, Hershey’s, Kernel Season’s, Nestle, Promotion in Motion, Ricos, Royal Paper


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