What’s next for theatre concessions? More than what’s on the menu.
CinemaCon Director of Operations Matt Shapiro recently joined the Entertainment Food & Beverage Association’s Concession & Hospitality Expo in Charlotte, where one theme stood out: eventizing the guest experience.
As Matt observed, guests, especially younger moviegoers, are looking for experiences they can’t get scrolling on their phones at home.
That’s influencing everything from food and beverage offerings to lobby design. Even the concession line is being reimagined, with grab-and-go concepts creating more convenience for guests and new opportunities for theatres.
Between conversations with CinemaCon partners, the trade show floor and a behind-the-scenes look at F&B operations at Charlotte Motor Speedway, the Expo offered plenty of ideas for how concessions can become an even bigger part of the moviegoing experience.
Congratulations to the Entertainment Food & Beverage Association team on another great Expo. See you in Detroit in 2027!
Source: Cinema United
Category: News Releases
