Food Ethnographer, June Jo Lee to Speak at Expo

| April 24, 2017

June Jo Lee is a Food Ethnographer, user experience designer and future fresh forecaster. On Thursday, July 13 at 9:00 AM, attendees of the 2017 NAC Concession and Hospitality Expo will hear this food expert present, “Millennials and Generation Z Appetites within an American Food Renaissance”. The Expo is slated for July 11-14, 2017 at the Fairmont Scottsdale Princess in Scottsdale, Arizona.


Internationally trained, Lee works within the food industry to make the rate of food systems change faster by bending culture towards higher quality food experiences in 3 key areas: de-commoditize what and how we eat, rebalance resources from healthcare to foodcare and scale fresh, flavorful and soulful food for all. Lee serves as food ethnographer for Google Food, providing food culture and user/stakeholder insights that have been implemented through existing and new services, programs and communications. She is working with UMass Dining to co-create a regenerative regional foodservice operations in New England that bridges k-12 and universities. Additionally She collaborates with The Hartman Group to create foundational/breakthrough consumer insights and food culture trends.

In addition to research consulting as Food Ethnographer LLC, Lee co-founded Readers to Eaters, an independent children’s book publisher promoting food literacy through good stories and a deep appreciation of food cultures. Most recently she was VP of Strategic Insights at The Hartman Group, a consumer culture consultancy for the food industry. Lee has Master’s Degrees in East Asian Studies from Harvard and in Korean Studies from Yonsei where her research focused on understanding food culture through practices and narratives around health, identity, taste and desire during Korea’s Nationalization and Globalization Eras.

The National Association of Concessionaires will bring together the top food and beverage concession leaders in the recreation and leisure-time industry at The Concession & Hospitality Expo. The Expo committee is planning terrific educational sessions, great social functions and exciting events. Check back often as the 2017 program comes together.

Formerly known as the NAC Annual Convention & Trade Show, the event is an educational conference in its 35th year covering a wide range of concessions and foodservice topics. The business sessions are practical and focused on the concessions industry, and provide interaction between all types of operations. In addition, exciting social functions allow for attendees to network in a less formal setting. Your full convention registration fee includes all educational sessions, food functions, social events, venue tours and the trade show.

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