Feldman had been an active NAC member since the 1960’s and served as 1973 NAC convention program co-chair. He served on the NAC Board of Directors as a Vice President, President and Chairman of the Board in the 1980s.
NAC would not be the organization it is today without the remarkable effort Feldman performed in his years as Director of Education, which began in 1990, and his promotion of the value of the Certified Concession Manager (CCM) program. He was passed the CCM baton from Mickey Warner, the father of program, and was the instructor of the program until his retirement in 2010. Larry Etter, CCM, has continued the tradition ever since.
In his acceptance speech for the 2016 Mickey Warner Award; Charlie Neary, CCM, Executive Vice-President, Spectra Food Services & Hospitality; said of Feldman and the CCM program, “I learned more in three days from Shelley than I had in four years of college.” Neary added that the learning didn’t stop in the classroom, “Shelley was always there to give me advice, and it was always the right advice.”
In 2002, Feldman was the first recipient of the NAC Mickey Warner Award for accomplishments and contributions to the development, education quality and professionalism of the concessions industry in non-theatre concessions.
In 2010 Feldman received the prestigious Bert Nathan Memorial Award. The award is given by NAC each year to an individual to recognize leadership and significant accomplishment in the theatre concessions industry.
Former NAC Executive Director Chuck Winans perhaps summed up the reaction of many throughout the concession industry, “I have so many, many fond memories of this dynamic man who gave so much of his time and life to NAC. To say Shelley was an icon is an understatement. He gave more of his time, efforts and love to your organization, NAC, than anyone that I ever worked with…a half century.”
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