Education is at the core of NAC’s mission, and no program more effectively meets that mission than the Concession Manager Certification (CCM) Program. NAC is pleased to once again offer this four day course in concert with the NAC Concession and Hospitality Expo. The class will run from July 8-11, 2017 in Scottsdale, Arizona just prior to Expo. It’s a great way to maximize your trip to the Valley of the Sun.
For 20 years this program has offered targeted, concessions-specific training that provides the tools and skills needed to manage a concessions program efficiently and profitably.
Over 1,500 graduates from all types of venues and facilities have been certified through this program, which presents instruction that can be traced directly to the profit margin. The course is open to both concession operators and suppliers. Suppliers who have taken the course find it helpful in determining their customers’ concerns and issues.
Larry Etter, CCM, NAC’s Director of Education and Senior Vice President of Malco Theatres is the instructor.
“In the theatre industry our primary purpose is to entertain the customer with movies and concessions. The CCM program provides you with the tools and information to “entertain” profitably and manage your personnel effectively.”
– Gina DiSanto, CCM, King Theatres
The 4-day course includes 25 hours of instruction in a participative classroom environment. Each class is different, with students not only learning from the instructor, but from the experience and knowledge of the other students in the class. At the end of the course an exam is given. Those passing the exam may use the designation CCM (Certified Concession Manager) or, for suppliers, ACE (Allied Concession Executive). The program outline includes sections on Management, Profit Planning, Cost Control Systems, Menu Planning, Branding, and more.
“Professor Larry Etter has a vast amount of industry knowledge that was openly shared via practical applications. His instruction was stellar, and the information conveyed invaluable to any aspiring, or seasoned, food service professional.”
– Michele Lewis, CCM, ACS, Sweet Bottom Cookies
Registration Fees (cost per person):
$645 – NAC Members
$695 – Employee of NAC member company
$770 – Non Member
$600 – 3 or more NAC members from the same company
$625 – 3 or more employees of an NAC member company
$695 – 3 or more non-members from the same company
For questions, contact Barbara Aslan, NAC Membership Services Manager, at (312) 236-3858 or email baslan@NAConline.org.