Deel Media Partners With Nexmosphere on Sensor-Driven Retail Media

EF&B Member Deel Media has partnered with Netherlands-based Nexmosphere to integrate sensor technologies into its retail media platform, combining interactivity, shopper engagement, and audience measurement.

The collaboration gives Deel access to a broad set of interoperable sensors, enabling retailers to link physical products with dynamic digital content and gather actionable customer data. “The use of sensors creates more engaging and interactive in-store experiences and helps us gather valuable usage and demographic data,” said Bill Clapes, President of Deel Media.

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Source: SIXTEEN:NINE

Category: Member News