Manager, Food & Beverage Marketing – AMC Theatres
Position: Manager, Food & Beverage Marketing
Company: AMC Theatres
Location: Leawood, Kansas
Job Summary
Marketing Manager is responsible for developing & implementing food & beverage marketing initiatives including promotions, concession product tests, packaging, digital menuboards and partnership programs for their particular brand.
Manage support for theatre & brand specific marketing programs, projects & integration efforts as needed.
Develop strategies to engage & target guests with the appropriate merchandising, offers & messaging to drive conversion & incremental revenue, while enforcing a strict economic discipline
Opening Statement
AMC amazing. That’s the promise we deliver to nearly 20,000 AMC associates and 200 million guests each year. We focus on delivering friendly, superior service to our guests. We lead by example, giving back to the communities we live and work in while having fun. If you feel motivated and energized by this company culture, and if you can name your five favorite movies in the next 30 seconds, then AMC may be the right place for you.
Job Description
-Develop and implement food & beverage marketing initiatives including promotions, concession product tests, packaging and partnership programs for their particular brand.
-Optimize DMB content – creative, placement of menu offering, bundles and messaging priority.
-Manage support for theatre and brand specific marketing programs, projects and integration efforts as needed.
Minimum Job Requirements
-Bachelor’s Degree in marketing, business, communications, or related field or commensurate experience.
-Proficient in Microsoft Office applications.
-5-8 years experience owning and operating relevant multi-unit foodservice marketing programs.
-5 + years managing multiple clients/external vendors and projects.
-5+ years in merchandising, digital/direct channel marketing, menu optimization, digital signage.
-Demonstrated knowledge of advanced marketing principles and concepts.
-Exposure to budget/invoice/billing management.
-Experience with cost/benefit analysis to demonstrate RIO/ROM.
Preferred:
-5+ years general entertainment venue, CPG, restaurant or theatre marketing experience
-Influencing & basic negotiation experience
Closing Statement
AMC has propelled industry innovation since 1920, and we continue to innovate by delivering premium sight and sound, new and improved food and beverage options, and diverse content in our state-of-the-art theatres. We offer competitive compensation, excellent benefits, and an environment that encourages teamwork, inclusion, collaboration and results.
