Sales & Marketing Representative – La Crosse Center, La Crosse, WI

The City of La Crosse is accepting applications for a full-time Sales & Marketing Representative to work at the La Crosse Center. Under the direction of the Operations Manager, this position is responsible for developing and implementing marketing and sales plans to attract conventions, trade shows and other events to the La Crosse Center; and designing and producing related advertising, marketing and promotional materials.

Applicants must have a Bachelor’s degree in Marketing, Advertising, Public Relations or related field, four years marketing/media sales experience, or any combination of education and experience that provides equivalent knowledge, skills and abilities. Must be detail-oriented and have excellent oral and written communication skills. Must be proficient in Microsoft Office. AutoCad experience preferred. Must have a valid driver’s license. Selected candidate subject to background check and post-offer/pre-employment drug screen.

Annual salary range for this exempt position is $48,479.22 to $55,521.96, depending on qualifications. The City offers a comprehensive benefit package including medical insurance, voluntary dental and vision plans, Wisconsin Retirement Plan, deferred compensation, Roth IRA, life insurance, income continuation insurance, paid holidays, vacation, and sick leave. The City of La Crosse supports attaining a representative workforce and workplace equity. Applications must be received by December 21, 2018. To be considered submit a completed City of La Crosse employment application and resume to:

City of La Crosse Human Resources Department
400 La Crosse Street
La Crosse, Wisconsin 54601
(608) 789-7595
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Purpose of Position

The purpose of this position is to develop and implement marketing and sales plans to attract conventions, trade shows and other events to the La Crosse Center; design and produce related advertising and marketing/promotional materials. The work is performed under the direction of the Director-La Crosse Center.

Essential Duties and Responsibilities

The following duties are normal for this classification. These are not to be construed as exclusive or all-inclusive. Other duties may be required and assigned.

Plans and prepares advertising for La Crosse Center events. Plans and prepares the Center promotional campaign directed at the general public, trade groups, promoters and other potential customers.

Develops new events for the Center.

Develops advertising strategies.

Writes copy and develops graphic content for sales brochures and monitors in the venue.

Assists La Crosse Area Convention and Visitors Bureau with promotional campaigns, sales blitzes cooperative advertising and other efforts to attract conventions, trade shows and meetings.

Consults with event planners regarding event promotion and advertising. Coordinates promotions with event planners.

Solicits and sells sponsorships.

Is responsible for sales for most of the events that take place in the facility.

Conducts building tours.

Drafts contracts for events in the Center.

Provides follow-up to events.

Drafts proposals in conjunction with, under the guidance/supervision of the La Crosse Center Operations Manager.

Accompanies the convention and visitors bureau on sales trips.

Drafts set up notes for events at the La Crosse Center.

Acts as the event coordinator for a multitude of events and to meet with clients on the floor to ensure all of their needs are met.

Attends monthly convention committee meetings at the convention & visitors bureau.

Negotiates rates with clients or conducts negotiations with clients.

Maintains regular and predictable on-site attendance.

Additional Tasks and Responsibilities

While the following tasks are necessary for the work of the unit, they are not an essential part of the purpose of this classification and may also be performed by other unit members.

Acts as Center liaison to schools.

Assists in various departments as needed.

Minimum Training and Experience Required to Perform Essential Job Functions

Bachelor’s degree in Marketing, Advertising, Public Relations or related field, four years marketing/media sales experience, or any combination of education and experience that provides equivalent knowledge, skills and abilities. A valid motor vehicle operator’s license required. Proficiency in Microsoft Office required. Experience with AutoCad preferred with the ability to learn Ungerboeck Software Booking System.

Physical and Mental Abilities Required to Perform Essential Job Functions

Language Ability and Interpersonal Communication

Ability to decide the time, place and sequence of operations within an organizational framework, and to oversee their execution. Ability to analyze and categorize data and information using established criteria, to determine consequences and identify and select alternatives. Ability to persuade, convince, and/or train others, including the ability to act in a lead worker capacity. Ability to advise and interpret how to apply policies, procedures and standards to specific situations.
Ability to utilize a variety of design and advisory data and information such as invoices, newspaper copy, radio/TV scripts and tapes, schedules, calendars, marketing materials, advertisements, bill summary, market research, radio/TV ratings, press releases, computer software operating manuals, procedures, guidelines and non-routine correspondence.
Ability to communicate orally and in writing with meeting planners, CVB members, business representatives, promoters, tour managers, vendor representatives, customers and students.

Mathematical Ability

Ability to calculate percentages, fractions, decimals and ratios. Ability to interpret basic descriptive statistical reports.

Judgment and Situational Reasoning Ability

Ability to use functional reasoning and apply rational judgment in performing diversified work activities.

Ability to exercise the judgment, decisiveness and creativity required in situations involving the direction, control and planning of an entire program or multiple programs.

Physical Requirements

Ability to operate a variety of office equipment including computer terminal, telephone, calculator/adding machine and photocopier.

Ability to coordinate eyes, hands, feet and limbs in performing moderately coordinated movements such as typing. Ability to grasp and place objects.

Ability to exert light physical effort in sedentary to light work. Ability to sustain prolonged visual concentration. Ability to stand for long periods of time.

Ability to recognize and identify degrees of similarities or differences between characteristics of color, shapes and sounds associated with job-related objects, materials and tasks.

Environmental Adaptability

Ability to work under safe and comfortable conditions where exposure to adverse environmental factors minimal and poses a very limited risk of injury.

The City of La Crosse is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, the City will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.


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