For Immediate Release
The National Association of Concessionaires (NAC), at its annual board meeting in New Orleans, introduced a new award. The Krystal La Reese-Gaule NAC Annual Membership Award will be presented to the member who sponsors the most new NAC memberships during the most recent fiscal year. A plaque and a free registration to the annual NAC Concession & Hospitality Expo will be awarded to the recipient at the Annual Membership Luncheon during the event. The Expo is slated for July 15-18, 2014 at the Denver Marriott City Center in Denver, Colorado.
The new award is established in memory of former NAC Board Member and industry friend Krystal La Reese-Gaule, ECM, who passed away due to illness in early 2013. As an active NAC member since 1996 and a great advocate for the Association, Krystal had sponsored numerous new members for which she received the Ruby, Sapphire and Four-Point Diamond pin designation. At the time of her passing, she was on the verge of reaching Double Diamond status, a designation that only a few have achieved in the history of NAC. Following a career in concessions management with GKC Theatres, Krystal joined Kernel Season’s popcorn seasoning as its National Sales Manager in 2005. Known for her warmth, contagious smile and outgoing personality, she was a natural salesperson and quickly made a name for herself in the concession and movie theatre industries.
In the event of a tie for the award, the recipient will be determined by calculating the most new members that were also vendors at the most recent Annual NAC Trade Show. The award will be presented by the Chair of the Marketing/Membership Committee and Kernel Season’s, the award sponsor for 2014.
About NAC: The National Association of Concessionaires, founded in 1944, is the trade association for the recreation and leisure-time food and beverage concessions industry. Members are comprised of the owners and operators of facilities such as: Movie Theatres, Stadiums & Arenas, Zoos & Aquariums, Colleges & Universities, Foodservice Contractors, Park & Recreation Departments, Amusement Parks & Family Entertainment Centers, Ice and Roller Skating Rinks, Racetracks, Bowling Centers, Outdoor facilities, Convention centers and Performing Arts Centers. Our members also are the companies that provide products and services to these facilities, including: Suppliers, Equipment Manufacturers, Popcorn Processors, Jobber Distributors, Consultants and Brokers.
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