Marcus Theatres Opens UltraScreen in Illinois

| November 6, 2013


MILWAUKEE- Marcus Theatres, a division of The Marcus Corporation (NYSE:MCS), announced today that the new UltraScreen® auditorium at the Gurnee Mills Cinema in Gurnee, Illinois will open November 7 with the premiere of Thor: The Dark World in 3D. The 420-seat auditorium features a 70 foot-wide, 29 foot-tall screen and will utilize a new, state-of-the-art dual projection system to create dazzlingly realistic 3D imagery. The auditorium will also feature an Auro 11.1 Immersive Sound system, the first of its kind in the Chicago market.

“Every aspect of the new UltraScreen addition has been engineered to deliver the ultimate in picture, sound and comfort,” said Rolando Rodriguez, Marcus Theatres president and CEO. “Not only does the UltraScreen provide moviegoers with crystal clear images on its massive screen, but 3D is brighter, clearer and more lifelike than ever before with dual 4K projection. We’ve also installed an amazing new audio system that immerses moviegoers in sound from all directions, providing the most true-to-life audio reproduction possible.”

“Marcus Theatres pioneered the concept of a branded premium large format screen and Gurnee is our fifteenth UltraScreen installation,” continued Rodriguez. “We are continuously seeking to evolve the movie-going experience by partnering with the other leaders in cinematic technology. The combination of these innovations; the giant UltraScreen, immersive sound and dual projection 3D, will transport our customers with a stunning audio and visual experience unmatched in the film industry.”

At the Gurnee Mills Cinema UltraScreen, comfort does not take a back seat to image and sound. Every plush, adjustable back memory foam seat in the new auditorium provides extra legroom and perfect sight lines to the giant screen.

The Marcus Gurnee Mills Cinema is located at 6144 Grand Avenue, in Gurnee, Ill. at the northwestern side of Gurnee Mills Mall.

Source: The Marcus Corporation

Category: Member News

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