“Building the Experience” the latest in the NAC Regional Seminar Series, traveled to Quito, Ecuador on August 14. An estimated 140 industry professionals from Ecuador, Chile and Peru attended the class conducted by Larry Etter, CCM, NAC Education Director. The seminar was held in conjunction with the Carsnack Corporate Seminar.
Many thanks to Carlos Andres Ribadeneira; CCM, ACS and NAC South America Regional Vice President; for coordinating the event.
There are two installments of the Regional Seminar Series coming up fast in September. The first is Sept. 16 in Orlando, Florida, and the next is Sept. 24 in Myrtle Beach, South Carolina. REGISTER TO ATTEND TODAY!
The intention of this seminar “Building the Experience” is to stress the importance of changing the mental image of the concession experience. The ability to retrain the consumer from the ground up as to the reliability, creativity and professionalism within the ranks of the recreational foodservice channel.