Vision Media Management buys Cinema Scene Marketing
Vision Media Management expanded its digital capabilities and service offerings with the acquisition of Cinema Scene Marketing a market leader in digital display networks and related promotional products. Cinema Scene’s complementary products and services are strategically synergistic with Vision’s core offerings. The powerful combination of these two market leaders creates a marketing force for theater lobbies, retailers, conventions, and other forward-thinking out-of-home venues.
The combined Vision and Cinema Scene capabilities will allow its customers including studios and consumer brands to more effectively design, plan, and execute seamless promotional campaigns by utilizing exceptional physical and digital marketing assets. That synergy will foster maximum consumer impact through posters, standees, TrailerVision™ digital kiosks, video and signature walls, digital menu boards, and branded concession items in theater lobbies. Vision will continue to play an active role in evaluating and introducing new digital technologies to theater lobbies, and shaping consumer interactions. The combined entity is well positioned to continue to lead the industry into an increasingly digital future. CLICK HERE TO READ MORE
Source: PE Hub Network
Category: Member News