The University of Wisconsin athletics department and Legends have announced a multi-year partnership.
The deal will see the duo partnering to streamline initiatives across general ticketing, premium seating, annual fundraising, marketing and business intelligence capabilities into one integrated platform.
Wisconsin engaged Legends through its US research arm, CSL, in 2015 to conduct a comprehensive study incorporating a survey and series of focus groups to solicit direct market feedback from ticket holders, alumni and Badger fans on the future of Camp Randall Stadium. Legends will continue to assist Wisconsin with planning of the upcoming renovation of Camp Randall Stadium.
In addition, Legends will be responsible for all sales and marketing, planning and premium seating strategy. Legends will also implement its robust technology, data and analytics structure to complement and support across every element of the partnership. CLICK HERE TO READ ENTIRE STORY
Source: PanStadia & Arena Management
Category: Member News