Freezing Point Adds Industry Vet and Launches New Platform

| January 4, 2024

Don Schneider

NAC member Freezing Point LLC (Salt Lake City, UT) has tapped food and beverage industry veteran Don Schneider to lead the fast-growing company’s new frozen beverage program offerings and strategic partnerships in food service and concessions.

Over the past fourteen years with previous brands, including Fresh Blends, Tropics Mixology, and Dr. Smoothie, Schneider has launched and executed beverage menus and frozen beverage programs with industry leaders and national accounts in convenience, food service, hospitality, and entertainment. Adding to the company’s learnings from the 22,000 locations Frazil is already served at, Schneider’s experience utilizing a wide range of products and equipment to help operators serve all types of frozen beverages, from margaritas to milk shakes, enables maximum operational insights for program efficiency and profitability.

Freezing Point has also recently launched an innovative, in-house tech platform, Fraznet, integrated with their IoT-connected machines to enable a new level of operational support and equipment service. You can learn more at

Category: Member News

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