Koddi, DEEL Media team to streamline DOOH buying across screens

Koddi, which provides retail and commerce media technology, is partnering with DEEL Media, which provides on-premise display deployment, to monetize in-store digital screen inventory and serve ads in real-time within the in-store environment, through Koddi Ads and DEEL TV Screens.

“Partnering with DEEL allows Koddi to bring DOOH display placement to physical stores, bridging the gap between online and offline,” Nicholas Ward, co-founder and president of Koddi, said in a press release. “As retail media continues to evolve, brands need a way to seamlessly integrate their online and offline marketing efforts, creating a unified and impactful consumer journey.

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Source: Digital Signage Today

Category: Member News