Interview with Ron Krueger, President and COO, Southern Theatres
How is 2017 shaping up for Southern Theatres?
Lots of activity here. We’re teeing up some expansion. We have at least two new Movie Tavern locations opening in the first part of 2018. We continue to refine and grow the overall organization. On the conventional side, we’re doing our fair share of recliner retrofits, as well as expansion of food and liquor, beer and wine to locations where it makes sense for the market. Providing additional services and great amenities for our guests and raising the moviegoing experience.
Amenities have played a central role for movie theaters in recent years. Do you think that poses a challenge to consumers when it comes to communicating pricing and trying to get more of an interest in the moviegoing experience?
I think it’s down to differences in service models. What we offer in a Movie Tavern environment is a great moviegoing experience in comfortable recliner seats, and best-in-class presentation and sound. Then we enhance that with great food and beverage service at your seat, with great selections from our full menu and full bar. From a price point perspective, we are very comparable and competitive. We position ourselves more as a great way of extending your night out with us, making it enjoyable and affordable.
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