With an increasing number of options for watching movies at home (or even on cell phones) and competition from other local establishments, competition for movie theaters is fierce. That’s why having a concession option such as gourmet popcorn is lucrative. Providing gourmet popcorn is a great way to get people into your seats and gives them something to talk about in addition to the movie they actually came to see.
There’s already a natural fit between theaters and popcorn, where people have come to associate one with the other. You can impress your guests (and increase your profit margin) with gourmet popcorn in particular because the perceived value allows you to mark it up slightly more than regular buttered popcorn.
Source: Gold Medal Products
Category: Member News