The deal, which is understood to be in the region of $25 million, will see Afin take over operation of Entertainment, which connects businesses to consumers with promotional offers via physical coupons and through a mobile app. Entertainment Publications LLC – best known in the States for its large coupon book – currently employs 77 people and is based in Troy, Michigan.
The deal follows the US-only launch of Afin’s app Buxbo, which offers a fresh take on the popular American pastime of ‘couponing’ – collecting coupons to save as much money as possible on shopping and meals out. By acquiring Entertainment, Afin consolidates its place in the mobile couponing market.
Source: Prolific North
Category: Member News