AMC will resume theatre operations at approximately 450 U.S. locations on July 15, and at approximately 150 remaining locations in time for the opening of Disney’s release of MULAN debuting July 24 and Warner Bros.’ release of TENET, which debuts July 31.
See Also: AMC Theatres Listens to Its Guests and Scientific Advisors, and Immediately Reverses Course: AMC Will Require Its Guests to Wear Masks at AMC Theatres Nationwide, Beginning With the July 15 Reopening of AMC’s Movie Theatres Across the United States
AMC launching a comprehensive health and sanitation program: AMC Safe & Clean.
AMC Safe & Clean developed under advisement of current & former faculty of Harvard University’s prestigious School of Public Health as well as the No. 1 U.S. cleaning brand, The Clorox Company.
To further encourage social distancing, AMC will impose seat capacity limitations, such limitations to change across four distinct phases of theatre operations.
In phase 1 of theatre operations, which begins July 15, ticket availability in all AMC auditoriums will be capped initially at a maximum of 30% of the normal seating capacity; AMC will block out every other row in non-recliner auditoriums.
In phase 2 of theatre operations, ticket availability in all AMC auditoriums will be capped at a maximum of 40% of seating capacity; AMC also will implement seat blocking in all of its auditoriums.
Beginning July 15, AMC kicks off its next 100 years of movie magic, as the Company will resume operations of 450 U.S. theatres as part of a phased plan that is expected to bring the 600-plus U.S. theatre circuit to nearly full operation leading into the opening of MULAN on July 24 and TENET on July 31.
Adam Aron, CEO & President, AMC Theatres, said, “After a painful almost four-month hiatus due to the coronavirus, we are delighted to announce that movies are coming back to the big screen at AMC. Our next 100 years of making smiles happen officially begin at approximately 450 theatres across the United States on July 15. I cannot emphasize enough how much care and attention to detail we have taken in developing AMC Safe & Clean, our absolute commitment to optimizing the health and safety of our theatres for our guests and associates. Developed along with The Clorox Company, and current and former faculty of Harvard University’s School of Public Health, AMC Safe & Clean represents a comprehensive commitment with a broad array of tools being used in sanitizing our theatres. Social distancing, reduced seat capacity, greatly intensified cleaning regimens, new employee health protocols, contactless ticketing and mobile food & beverage ordering are all part of AMC Safe & Clean. So too is a new multimillion-dollar commitment to implementing high tech solutions in making AMC theatres safe, including deploying electrostatic sprayers, HEPA vacuums and upgraded MERV 13 ventilation filters. All this is being put into motion because at AMC our single highest priority is the health and safety of our guests and associates. Both personally and professionally, I couldn’t be more excited for what this means for movie lovers.” CLICK HERE TO READ ENTIRE RELEASE
Source: AMC Theatres
Category: Member News